Creative Projects
Feel The Experience
A research based experiential retail project exploring how luxury brands can create emotionally engaging ephemeral experiences for Gen Z through multisensory design, cultural storytelling, and emerging technologies.
The project investigated the shift to immersive retail and how brands can integrate AI, AR, and interactive elements without losing authenticity. Using consumer insight, spatial thinking, and sensory design, I developed concepts that balanced immersion with intentional storytelling and culturally relevant brand experiences.
Sensory Intelligence
A neuroadaptive retail concept designed to address sensory overload in experiential environments.
Building on insights from ‘Feel The Experience’, I designed a multi pathway retail model that allows consumers to choose how they engage with physical space through three immersion levels. I explored how spatial planning, multisensory design, and emerging technologies can create more flexible and inclusive retail experiences without losing emotional or visual engagement.
The final outcome included a full brand launch pack, UX tested interactive document, 2D floor plan, and brand film, demonstrating how immersive retail can become more considered, responsive, and consumer centric.
Ralph Lauren
A live industry collaboration with Ralph Lauren, focused on market research, consumer insight, and future growth opportunities in the luxury fashion market.
I conducted primary and secondary research to create a three year marketing plan that aligned with Ralph Lauren’s heritage, positioning, and lifestyle identity.
Retail Perspectives
Levi’s Flagship, Paris 2026
Integrated mannequins sit next to the product displays, linking the outfits to surrounding merchandise. They connect the graphics, product rails, and central tables into one cohesive look. At the front of the store, the mannequins create the effect of a shop window brought inside, adding retail theatre through grouped styling, varied poses, and staggered platforms. This creates a strong first impression and sets the tone for the store.
Product merchandising keeps denim at the forefront through evenly spaced product displays, minimal styling, and a clear focus on the product. Central tables act as focal points, combining folded denim, draped pieces, curated outfits, and supporting graphics to aid visualisation. Staggered heights and layered textures add visual interest. The Tailor Shop is an experiential element that links product and service through personalised pieces.
Product merchandising focuses on building a lifestyle narrative. Folded knitwear, tailored jackets, shirts, and accessories are layered with heritage props to create curated product stories. Cross merchandising helps consumers visualise looks, with coordinated colour palettes and varied heights creating visual interest. The displays feel aspirational, reinforcing Ralph Lauren's heritage and lifestyle positioning.
The store uses spatial design to make shoppers feel like they're in a luxury home, not a traditional retail environment. Ralph's Coffee is an experiential touchpoint that extends the brand past fashion and strengthens the lifestyle narrative. The environment feels cohesive, with all elements working together to communicate Ralph Lauren’s brand world.
Ralph Lauren Flagship, Berlin 2024
Industry Exposure
Visual Merchandiser & Stylist
Supported visual merchandising, seasonal campaigns, and product launches in a luxury retail environment. Working alongside the VM team developed my understanding of visual storytelling, product presentation, and sparked my interest in pursuing a career in visual merchandising.
Holland Cooper Retail Trends & Insight Internship
Participated in retail safaris and trend research, exploring developments in visual merchandising and experiential retail. Visiting flagships, pop ups, and brand activations strengthened my understanding of how brands use space, storytelling, and experience to connect with consumers. These experiences developed my photography skills and continue to influence my approach to visual merchandising and retail design.
Echochamber Freelance Marketing
Created marketing and visual content for a local business to support brand communications. This included designing a business brochure in Adobe InDesign and managing social media content suited to the target audience. The role strengthened my skills in visual communication, content creation, and brand storytelling.
Gloucestershire Exterior Cleaning Photo Archive
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‘Markup Marche’, The Ordinary Pop Up
Paris, May 2026
‘Highgrove x Burberry’, Burberry Activation
London, May 2025
‘Out Of This World’, Chelsea In Bloom
London, May 2026
‘Flowers In Fashion’, Chelsea In Bloom
London, May 2025
‘Chance Street’, Chanel Pop Up
London, May 2025
‘LV Art Deco’, Louis Vuitton Exhibition
Paris, March 2023